November Talks

The venue opens at 7pm, with talks starting at 7.30pm sharp. The bar is open till 1am so stick around for a drink and a chat afterwards.

The event is kindly sponsored this time by Campaign Monitor.

Get your free ticket

Our two talks for you this time are:

Letting Go

Design (or if you prefer—user experience) is at a crossroads. In our globalized, hyper-connected world, users no longer need to wait for us to create experiences for them. As we debate the value of design thinking, the usefulness of the next API, or strive to craft the ultimate cross-platform experience—users are sorting this out on their own, using whatever service or technology is “good enough” for them at the time.

Strategies and scenarios that made sense mere months ago, are disintegrating as technologies shift, business models crumble, and we watch with dismay as users exchange tips to disable JavaScript on their Kindles, or access multiplayer Flash games on the iPads.

What happens to your brand, your product, and your bottom line when users choose “good enough”, over your carefully crafted product or service? Is it a sign of failure, a missed opportunity, or a chance to dive head first towards a new reality?

Email marketing. What, Where and When?

Email marketing is in dire need of love. The way we use it feels increasingly regressive, but it’s an area of untapped potential. It’s time to examine where we are, what we’re doing, who is innovating and what we can learn.

By taking a fresh view on email marketing, we can be inspired to innovate with the medium, rather than continuing down our current path of deterioration.